Search Engine Optimization
Search Engine Optimization
The Backbone of Digital Marketing,
It is like the solid foundation a building needs to endure through thick and thin
What exactly is SEO? Search Engine Optimisation is the process of boosting the ranking of a website by performing off-page, on-page, and technical activities. These activities aim to create such an aura for a website that there is an abundant increase in incoming traffic, and hence, the customer base strengthens. Mostly, the ranking on the most popular search engine in the world, “Google,” matters as it can easily make a website visible and establish it as plausible.
- Ranking bring visibility. Visibility brings opportunity.
Building a Strong Online Presencewith SEO
Search Engine Optimization activities are the building blocks for a website as they enable a website to be seen as credible and trustworthy. Through the prestigious approval of “Google,” the algorithm gives a website a good ranking only when it finds the activities performed by an expert to be reasonable and not fishy. These activities are ongoing, as there are always changes in the algorithms, but the need for them is multifold:
01
Recognition
Whenever we search for anything on Google, we usually respond to the first few results & rarely scroll down. Undeniably, for business owners, appearing on the first page is crucial to attract potential customers, - this is only possible through effective and consistent SEO strategies.
02
Influx of Traffic
When a website gains traction on Google, evidently, the traffic increases as people are able to find it easily. This enables the business to increase its customer base and reach out to a larger demographic, which in turn leads to giving the business more opportunities to convert visitors into customers.
03
Credibility
When Google lists a business in its top results, an unsaid trust is built among the audience that the website is reliable, & relevant to their search, - helps the owners create an ethical image for themselves on the internet and encourages potential customers to engage with their products more confidently.
Why Choose Us ?
Media Sure has a team of SEO wizards; that is, we try our best to stay on top of our game to keep a website in the top search results by
Unique Approach
Researching the niche of the business. Designing a unique SEO approach for every business.
Meticulous SEO Actions
Performing Google-approved actions to prove credibility. Applying ethical SEO actions regularly.
Tracking algorithm
Keeping track of forever-changing Google Algorithms. Updating the redundant activities
Technical SEO
Tracking the technical background of the website. Studying technical SEO techniques, and apply it.
What We Offer in SEO ?
We, at Media Sure, lead white-hat Search Engine Optimization activities, which include the following extensive steps
Extensive Website Audit
The first and foremost step of SEO strategies is an audit, that is, the full inspection of the website, that is, checking whether a website is SEO friendly, or not. The audit carries out the assessment of the images uploaded, the inspection of the URL-if it’s dynamic or static for every webpage, the checking of title tags meta description & many more. Then, we build a strategy to make your website SEO-friendly.
Competitor Analysis
Our comprehensive competitor research allows discovering SEO tactics of your top competitors like keywords they focus on, the nature of the content they publish, backlinks they gain, and structure their web pages follow. We also analyze their traffic sources, domain authority, and overall online presence.
Keyword Research & Strategy
A website needs to function on the basis of the terms and conditions laid down by the Google algorithm and one of it’s main vantage point is keyword insertion. SEO viewpoint is to use Google approved keyword to gain a rank, so we research about keywords related to the niche of a business and then form a well informed strategy around the keywords shortlisted. We will incorporate 1.5%–2.5% of keywords naturally for good rankings.
On Page Optimization
On Page Optimisation are a group of activities that are done on the elements of the website and all the webpages that are visible or are ‘on page’. These activities incorporates inclusion of title tags ,image optimisation, header tags, the simplicity of the URL, internal linking and many more.
Technical SEO
The technical SEO activities that involve diagnosing and correcting the technical aspects of a website. This will involve checking of the upload speed of the website, inspection of the friendliness of the website, structure is according to acceptable standards of the Google algorithm, & many more.
Off - Page SEO
We build authority and trust to search engines towards your site by undertaking link-building practices. We build ethical back links of good quality, by outreach to relevant and reputable websites, like, business directory postings, guest blogging and promoting contents.
Content Optimization
Content that has been curated for a business needs to be optimized according to the Google algorithms, keywords are strategically placed, the language that is used is laid down in such a manner that it is readable according to the target audience and the content is strategically placed on the website.
Reporting & Insights
Everything we do is through transparency. This is why, we deliver clear monthly reports which help you to see the rankings of your keywords, traffic to your website, popular content and increase in the backlinks. We make you informed to ensure complete transparency.
Get your project done.
Come & contact us today!